Is your business on Pinterest? If not, it should be. Pinterest can have a huge impact on your company’s success. Here are three ways you can use Pinterest to your best advantage to gain more customers and increase profits:
Establish Your Business as an Industry Authority
Pinterest is golden when it comes to establishing your business as an authority in your industry. Provide real value in your pins and boards, and you can quickly position yourself as the go-to expert in your field. Value is the key. Go out of your way to give as much free information as you can with your pins and boards. Your pins should tell a compelling story about who you are, what you do, and why you do it.
Don’t just make one board on Pinterest. Create several, and put them into categories, such as "how to," "FAQs," "interesting uses for a product or service," "how other people are using the product or service," "tips for getting the most out of the product or service," and any other category you think would provide real value to your customers.
Make sure your boards are fun and engaging, too. The more people look at your boards, the more they’ll take your pictorial stories to heart — and the more they’ll share those images with others. If you have a YouTube channel, post videos to your Pinterest boards. These are great for a "how to" category. The more you post, the more of an industry expert you’ll seem. This will increase customer engagement with your company, as well as customer loyalty, since customers love to be associated with the best in the business.
Tap into the Power of Other Companies’ Networks
Do you want to reach potential customers you might have never found on your own? Collaborate with other business owners on Pinterest. There are a number of ways you can do this. One is to start a group board with another business in your industry. Another is to allow a business in your niche to put pins on your boards in exchange for you being able to pin to their boards.
The more followers your collaborative partner has, the more potential new customers your business will be exposed to when you post on a common board or to your partner’s board. Your partner will get the same benefit from being exposed to your followers. You can collaborate like this with as many business partners on Pinterest as you’d like. Just make sure they’re all in your niche, so you don’t confuse current or potential customers.
Vet collaborative partners thoroughly before embarking on a Pinterest business venture with them. Remember, the things other companies post on your boards reflect on your company, so choose your partners carefully. Make sure you trust each other to only pin appropriate and relevant content to each others’ boards.
Use Pinterest as a Conduit to Your Main Company Website
Is your main company website lacking the traffic it needs to thrive? Pinterest can help attract new visitors to your website. The people who use Pinterest are really passionate about it. If they like what they see on your boards, they’ll be more likely to visit your website to find out more about your company.
The key is to get people to re-pin your images to their own boards. You want people to re-pin and to share your pins with others. Getting them to do this means pinning visually entertaining, enticing, mysterious, and/or educational images to your boards. Pins that make your followers stop and look twice are more likely to motivate them to re-pin and/or share your pins with their friends and family. Try to make sure your images solve a problem, appeal to someone’s interest in a hobby, inspire them, or are just plain gorgeous.
Include a link back to your company’s website. That way, when other users re-pin your images to their own boards, their followers will see them, along with your link. If you’ve made images interesting enough for others to re-pin and share, it’s highly likely they and their followers will want to click your links, as well, to go to your website and learn more about you. That’s your chance to turn them into customers who will buy from you and tell others about you, too.
As you can see, Pinterest can be a powerful tool for increasing the success of your business. Follow these tips, and you’ll be amazed at the additional customers, followers, and profits you acquire. When it comes to boosting your bottom line, Pinterest is picture perfect.