How to Lead by Example

As a leader, the people you supervise watch your every move. To gain their confidence and trust you must provide an example they will want to follow. You could lead via a system of punishments and coercion, of course, if accelerating turnover is your hobby. But motivating them positively is a much better way to go.

To that end, here are 6 examples you can use to become the type of leader that people want to follow.

1. Do not think of them as workers only.

It’s important to keep in mind that the people working under you have bills to pay, troubles to cope with, and possibly a personal tragedy or two in their lives. Approach them with respect and be kind, knowing that they may be going through hard times.

2. Take the time to make them feel special.

It may seem corny, but try keeping notes on the people working under you, just one fact about each of them. It could be something you overhear in the hallway- perhaps a hobby, a favorite musician, a peculiar interest. You can use this information at opportune times to let them you take a real interest in them.

3. Listen to emotions.

This can be hard for some, but with effort, even the most stoic of us can discern emotions. Listen to what employees say and take a moment to mentally tag their statements with an emotion. Just say to yourself, ‘Mark feels frustrated,’ or ‘Sally is disappointed.’ Even if the emotion is irrelevant to the situation, just take a moment to recognize it without judgment. Make a habit of this and in a short amount of time you will begin to behave in a more empathetic way, and they are certain to pick up on that.

4. Don’t fight every battle.

For diligent, hardworking, and logical people, it’s easy to fall into the trap of trying to right every wrong. But there’s a fine line between being a problem solver, and being belligerent. Remember, your internal resources are limited, as are those of the people around you. Trying to squash every small discrepancy will drain your resolve, and it will squash morale.

5. Always let them save face.

‘Praise in public and censure in private’ is the golden rule of leadership. When someone has made a mistake and you must have a word with them, help them avoid the scrutiny of their coworkers. Don’t force them to take the walk of shame into your office after announcing over the P.A. that they are being summoned. They will appreciate it immensely.

6. Display solidarity

Your job is important, and no one would expect you to get into the trenches every day- however, there’s no better way to establish respect and to understand the day-to-day realities of the work your employees do than to occasionally step into their role. It’s not enough to have done it before. You must demonstrate the willingness to do it again. Remember, this isn’t your chance to show them up by outdoing them. It’s a way to develop solidarity and to understand the challenges they face each and every day.

Some of these tips may sound overly soft-handed. But if you apply a little imagination and find a way to maintain your proper station and dignity while following these guidelines, you can transform yourself from a competent manager into an inspiring leader.


Sticky & Sour: The Next Step After a Bad First Impression

What are some of your most awkward professional blunders? In a recent social psychology article, Heidi Grant Halvorson shared the story of her friend Gordon and his job interview at a prestigious university:

During his campus visit, Gordon was dining with a senior faculty member named Bob. As they ate, Bob commented on the quality of his lunch. “You know, this is great,” Bob said. “You should try this!” Wary of offending, Gordon cautiously complied, reaching over for a bite. While the interview seemed successful, the job was given to another person. Years later, Gordon found the real reason for the rebuff was this: When Bob said, “You should try this,” he meant, “You should try this sometime,” not, “you should eat off my plate.” Bad manners left a sour taste of lasting consequence.

Knee Jerk Reaction or “Real Jerk” Response?

Humans naturally make snap judgments, and impressions are much harder to undo than to create. “First impressions are very sticky,” says Grant Halvorson, author of “No One Understands You and What To Do About It.”

First impressions are rooted in us and continue growing stronger, influencing future interpretations and causing “confirmation bias” to sway us in the initial direction. Grant gives this example:

“Once we have an understanding of something, we interpret everything that comes after from the vantage point of the knowledge we already have. Let’s say I think you’re a jerk, and the next day you realize ‘Hey, I acted like a jerk,’ so you bring me coffee. That seems unambiguously nice, but that action can be interpreted in a number of ways, and if I think you’re a jerk, I’m most likely to see it as an attempt to manipulate me.”

How to Restart and Rebuild

So what happens if you get off on the wrong foot? Is there any way to overcome awkward introductions? The answering is a conditional yes. We all have graceless moments, but not everyone knows how to repair the damage. Here are a few tips to help you rebuild after a clumsy misstep:

  1. Talk to people individually. Show genuine interest and seek to find common interests. Look for informal opportunities to build facetime, ask questions, and encourage others.
  1. Restart and rebuild. Apologize and move forward by offering evidence of your sincerity. If you’ve been rude, show extra kindness in the next ten conversations. If you’ve been sloppy, make your next twenty projects immaculate. Follow up immediately and consistently, in the opposite spirit of your initial mistake.
  1. Poke fun at your own blunder. Call attention to the big elephant so you can say sorry and laugh! Transparency gives people a chance to empathize and relate rather than judge or criticize.
  1. Offer to help. Figure out what is important to people and use your skills to collaborate or lighten their load. Halvorson says sometimes this takes strategic positioning:

    "The best way is to try to create a circumstance in which they need to deal with you, ideally where they need you in order to get what they want . . . It’s not the most awesome sounding advice because what it means is that, if you have a colleague who doesn’t think that highly of you, what you need to do is get your boss to assign you to work together on something, which is not what people want to hear, (but) when you can help them achieve their goals, then suddenly you are worth paying attention to.”

Ready to leap ahead with a fabulous first impression? Consider business cards, unique promotional products, fun hanging tags, and more. Give us a call to talk options!

You Shouldn’t Fear Your Competitors. You Should Learn From Them.

As is true in most industries, there are days where it probably seems like every time you turn around you’ve got some new competitor to deal with. Your market space was already a tight one – now you’ve got to worry just as much about the companies that are vying for the same market as you do about the market itself.

For as frustrating as this can be, however, it also represents a fantastic opportunity that is just waiting to be taken advantage of if you really know what you’re doing.

At the end of the day, you shouldn’t actually fear your competitors at all. You should see them as a source of education and inspiration.

The Canary in the Coal Mine

One of the biggest reasons why you should try to learn from your competitors instead of fear them has to do with the fact that you’re trying to accomplish the same goal. You just have two completely different approaches about how to best do that. You’re still operating in the same industry, and you’re still trying to reach the same basic audience. From a marketing perspective alone, this is much more exciting than you probably realize.

Remember that success in marketing comes down to knowing as much about your audience as possible to get the right message in front of the right people at the right time. When your closest competitor launches a particularly successful marketing campaign, sit back and ask yourself "why?" Dive deep into exactly what they did and how they did it. What language choices did they make? What print avenues did they explore? What part of their timing played a roll in their success? Did they do anything particularly noteworthy in terms of font or other design selection?

The same is true when your competitor’s campaigns fail, too. Why did your competitor’s campaign fail to strike a chord with your audience? What mistake did they make? What incorrect information were they working from? How can you avoid this problem yourself?

From a certain point of view, it’s almost like you get to naturally A/B test every campaign that you run without spending additional money because you’ve always got someone trying to hit targets that are very similar to yours. Pay attention to what they’re doing and see what works and what doesn’t. Then, figure out how to adapt this information to your own efforts. Rest assured, they’re probably looking at you in the same way.

You’re All in this Together

An even more important reason why you shouldn’t fear your competitors is also a simple one: you’re truly all in this together. Think about it like this: the audience that you’re trying to serve and the audience that your closest competitors are trying to serve are one in the same. You’ve both pledged to make the lives of these people better through your products and services. Make no mistake, this is a terrific situation to be in for everyone involved.

For starters, competition is healthy. Every time your closest competitor hits a home run with a new product launch or marketing campaign, it shouldn’t make you depressed – it should make you want to wake up tomorrow morning and try that much harder.

Your audience will absolutely benefit from this healthy sense of competition and that is an incredibly important position to be in for all of you.

Why You Should STOP Checking Your Email First Thing in the Morning

Thanks to smartphones and other types of mobile devices, we’re more connected to the world around us than ever before. This certainly has both its advantages and disadvantages.

On the one hand, it’s never been easier to get more done while on-the-go. You can be just as productive in your office as you can be halfway across the globe on vacation.

On the other hand, this can lead to a definite feeling that "switching off" is impossible – especially when you consider that according to one recent study, 61% of people check their phones within five minutes of waking up in the morning.

From a certain perspective, this makes a bit of sense – after all, if you want to get as much done in a day as possible it stands to reason that you should check those emails that piled up overnight as soon as you can, right? Well, not necessarily. There are some compelling reasons why you should STOP checking your email first thing in the morning, especially if you’re concerned about productivity.

You’re Doing More Harm Than Good

The main reason why you should stop checking your emails right when you wake up in the morning is that you’re doing a lot more harm than you are good. According to one study, 66% of people say that the first thing they do in the morning is either A) check their email, or B) listen to their voicemail. So don’t worry – you are hardly the only person out there making this mistake.

To understand why this is such a problem, consider the fact that according to Forbes the average person checks their email roughly 15 times per day. When people limited their checking to just three times per day, however, their productivity increased, and their stress levels decreased. Part of the problem is that when you check your email, you’re at the total will of whatever messages you find. Everything else gets moved to the back burner. It’s also particularly stressful if you’re waiting for a reply to an important email that hasn’t arrived yet.

So why, exactly, would you want to cause yourself that level of stress in the morning?

By both limiting the number of times that you check your email throughout the day AND by making sure that it isn’t the first thing you do in the morning, you’re in a much better position to get your day off on the right foot. You’re beginning your day in the most stress-free way possible, giving yourself a little breathing room to contextualize your priorities and lay out the day ahead without distraction.

In the End

These are just a few of the many reasons why you should STOP checking your email first thing in the morning. Yes, the instinct to try to get as much done in a day is a strong one – especially for a career-driven professional such as yourself. But you need to understand that you are quickly reaching a breaking point – "diminishing returns" doesn’t even begin to describe it.

Minimize the number of times that you check email throughout the day and pick your spots very carefully. Your productivity levels, not to mention your stress levels, will thank you for it.

Why Developing Good Leaders is Critical to Your Business’ Success

Regardless of the type of business you’re running or even the industry that you find yourself operating in, everyone knows that quality leadership is essential. It’s equally essential for you to realize that leadership doesn’t begin and end with whoever’s name is on the door. Experience goes a long way, but the type of raw, natural talent necessary to become a good leader isn’t something that can necessarily be taught. It’s something you’re born with.

That’s why when you do recognize that you’ve got the makings of an excellent leader working with you, it is imperative that you do whatever it takes to help cultivate and develop that talent whenever possible.

Identifying Good Leaders

First thing’s first: not everyone working for your company has the makings of a good leader, regardless of how you currently feel about them. According to one recent study, only about one out of every ten people have the talent necessary to rise to this status. That means that spotting a candidate isn’t something that is just going to happen every day.

When you do see someone with the qualities of an excellent leader, you’ll know it. They’re usually the first people to arrive and the last to leave. They’re the people who keep a consistently cool head under pressure and who naturally seem to help elevate the rest of their teams to the level where everyone involved is doing their best work. They work incredibly hard for seemingly no reward at all because they just don’t know any other way to go about their day.

When you see someone who fits that description, make a note of it. They’re probably going to be running your business one day.

The Development Process

Once you have identified one of these fabled "good leaders," the first thing you have to do is support them in any and all ways that you can. Never be shy about feedback, even when it’s critical in nature. The chances are high that they’re the type of person who welcomes constructive criticism anyway. Don’t just tell them what they’re doing correctly; make sure they know what they can do to improve and, more importantly, how they can do it.

Next, challenge them whenever possible. Don’t throw your growing leaders into the proverbial deep end of the pool to fend for themselves, but don’t allow them to simply spin their wheels either. Challenge and adversity are two important qualities that make all of us stronger. Little by little, this person will start to grow and evolve in front of your eyes and your business will become all the better for it.

Looking Towards the Horizon

Finally, remember that good leaders are an investment in the future of your company. Good leaders don’t just help in terms of collaboration and more substantial productivity. They’re also innovation creation engines at the same time. By taking the time to develop the good leaders in your midsts today, you’re going a long way towards guaranteeing future success for your business.

Brochures: An Incredibly Effective Marketing Tool

Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?

Because Brochures Have Versatility to Spare

Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren’t expecting but don’t have time to dive into the deep details you need to make a sale? Give them a brochure.

Any good salesperson can tell you that the number one rule of marketing is "always be prepared," and a brochure allows you to do precisely that.

Because It’s A Marketing Tool in More Ways Than One

Another one of the most important reasons why brochures are still incredibly effective comes down to the many ways in which they can be used beyond straight selling. Yes, this is a great way to give someone a big portion of information about your products or services… but a brochure also makes your contact information readily available. It works a lot like a business card that way, only going above and beyond what a business card can do on its own.

Because of The Power of the Hard Copy

Finally and perhaps most importantly, brochures are effective marketing tools for one reason above all others: they exist in the real world. They’re physical. People can hold them in their hands, or give them to friends and family members.

Customers prefer having something that they can hold rather than reading information from a company website. Some people even so far as to print the information they want from your website so that they can digest it at their own pace (at the cost of their printer ink).

Nobody is saying that gorgeously designed websites aren’t exactly that – but a brochure is a perfect way to take all that information you already have and bring it into the realm of the physical. Not only that, but brochures and other types of print marketing will immediately allow you to stand out from competitors who have switched to primarily digital materials – another benefit that is too powerful to overlook.

These are just a few of the many reasons why brochures aren’t going away anytime soon. If you didn’t get to create as many brochures as you wanted to during the last year, 2018 would be an excellent time to start.

Print Advertising Feels Like Printing Money

Wouldn’t it be great if you could print your own money? Life would be so much easier, right? Well, maybe not, but here’s a little secret that feels like printing money: print advertising.

Print Advertising is Like Printing Money

Good advertising can go a long way for your business. Sometimes it’s hard to explain what good advertising is, but you know it when you’ve seen it. Whether it’s a heartfelt image or a tagline that makes you think, there’s just something about incredible advertising that has a way to move and motivate you.

Good print advertising can inspire you to make a change, donate to a cause, or purchase that cool, new tech device. It provides everyone who passes it, holds it, or takes it out of a mailbox the chance to see that printed information. And, since print advertising is often locally targeted, it means that you can create a far more personal connection to your community than you can with digital ads.

Every time someone sees your printed advertisement and, in turn, goes in and buys a product or service from you, you’re essentially printing your own money! These customers may have never come to your business and purchased your product or service without seeing the advertisement.

You Like What You See, You Buy What You Like

Picture this: You’re walking down the street. Maybe you just finished grabbing a coffee with a friend, and you’re heading back to your car. You check your watch to make sure you’re still on time to pick up the kids from school. You look up and there, on the side of a building, is a poster for a brand new product one of the local boutiques is offering. It stops you in your tracks as you gaze up at it. It’s incredible! How come nobody else ever thought of that before! You pull out your phone and snap a picture, so you remember to pick up the item later.

All of this is the power of print advertisement. People pay little mind to online advertisements, and TV ads are often on while the viewer is off grabbing another beverage from the kitchen. Print ads, however, are there regardless of what a person is doing and how often they pass a certain intersection. And every time someone sees the advertisement and buys something, you’ve just printed more of your own money.

So, what are you waiting for? Now is the time to start printing your own money in the form of print advertising!